Why sustainability is the new competitive advantage

Besides the B2C demand from end-user consumers, remember, 97% of large companies (your B2B prospects/clients) have sustainability programs and are, by mandate, required to use sustainable vendors.  

As stated in this post, if you are bidding a job, and you inform your prospect that you are certified sustainable, and your quality and price are comparable to the other bidders, you have a very good chance of winning that job.