Is your advertising giving you the greatest ROI?

The consumer of today expects different things.

Per this article, 75% of Gen X and Gen Z say Sustainability is more important than your brand name.

So, next time you write that check for your ad spend, think about this - "Are you saying what you want to say, or are you saying what they want to hear?"  

But be careful.  Don't Greenwash.  If you say you are sustainable, you need to have 3rd party verification or certification.  You can't just make it up.  If the market finds out you Greenwashed, they will come after you.